In this webinar, you will learn how to accurately analyze critical financial data. Learn how to review the key financial statement – the Profit or Loss Statement also known as the Income Statement. Master the steps involved in the analysis of past financial data and the preparation of a forecasted future proforma Income Statement. You’ll gain the skills required to evaluate your company’s sales, costs, expenses, pricing, profitability, and key margins. You will learn the importance of the 3 Key Margins in business – the Gross, Operating, and Net Margins. You will then be able to compare your organization’s results to other companies in your industry. You will learn the importance of Operating Profit or EBIT (Earnings before Interest and Taxes). We will discuss the difference between Accrual and Cash Accounting and how under Generally Accepted Accounting Principles (GAAP) we are required to prepare the Income Statement using Accrual Accounting.

You will learn how to maximize operational effectiveness through analysis of the Profit or Loss Statement. Participants will be introduced to key financial ratios and how to calculate each to determine liquidity, leverage, and profitability. The information-packed webinar has been developed following the accelerated learning model of teaching adults. Interactive exercises, relevant examples, and attendee participation reinforce learning and keep the session interesting and fun.

Course Objectives:

• Understand the role of finance and accounting in the preparation of the Profit or Loss Statement (Income Statement)
• Learn the difference between Gross Sales and Net Sales and the important  items between these line items
• Understand why GAAP requires that we start with Net Sales not Gross Sales
• Learn the importance of the Gross Margin and why managers and analysts watch this percentage so closely 
• Differentiate between cash- and accrual-based profit and the difference between the two
• Learn the importance of the Non-GAAP number EBITDA (Earnings Before Interest Taxes Depreciation and Amortization) and why it is closer to a cash number
• Identify the impact of various transactions on an organization’s Income Statement
• Read and interpret a company’s Profit or Loss Statement to determine its financial health
• Prepare an Income Statement from a set of account balances
• Know the key profitability ratios including Gross Margin, Operating Margin, and Net Margin (Return on Sales)

Course Outline:

• See How Much You Know about the Profit or Loss Statement
• Maximizing Operational Effectiveness by Understanding the Profit or Loss Statement
• GAAP versus Accrual
• Stepping Down the Income Statement from Top Line to Bottom Line
• Learning the Key Margins in Business
• What does the Income Statement (P or L) really show us
• Key financial issues relating to whether or not profits are generated
• Analyzing the Income Statement  and Line Items over 3 to 5 years
• How Taxes affect Profitability
• Analyzing the Trends in both Dollars and Percentages
• Importance in watching the percentage increase or decrease in Net Sales from year to year
• Watching trends in Costs, Expenses, and Margins

What You Get:

•  Training Materials
•  Live Q&A Session with our Expert
• Participation Certificate
• Access to Signup Community (Optional)
• Reward Points

Who Will Benefit:

• CEO, COO, Company Owners
• Business Owners and Managers
• Entrepreneurs, Sole Proprietors, Self-Employed Professionals
• Non-Profit Organizations
• Grant Managers and Fund Directors
• Business Management Professionals
• Vice Presidents, Directors, and Senior Officers
• Managers/Supervisors
• Board Directors/Members
• Business Brokers
• Investors or other Business Buyers
• Branch Managers
• Supervisory Personnel
• Sales Professionals
• Vice presidents of Manufacturing, Marketing, or Engineering,
• Project Managers,
• Assistant Accountants or Attorneys,
• Human Resource Managers